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Linda Yaccarino to replace Elon Musk as Twitter CEO. Here’s who she is.

Elon Musk stated in a tweet on Friday that

Linda Yaccarino, who was until this week the president of advertising at NBCUniversal, would take over as CEO of Twitter.

 

“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” the tweet said in part.

 

After tweeting on Thursday that he had chosen

a new person to manage the social media network and that “she will be starting in 6 weeks!,” the billionaire made the announcement. Musk, who closed the $44 billion purchase of Twitter last autumn, will now serve as executive chairman and chief technology officer of the company.

Yaccarino’s departure from NBCUniversal was also declared on Friday, with immediate effect.

“We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, as well as for the innovative team and platform she has built,” Comcast President Mike Cavanagh said in a statement. “During her twelve years with the company, Linda made countless contributions, and we wish her the best.”

 

 

Being a part of Comcast NBCUniversal and

managing the most amazing staff has been an absolute privilege. We have completely changed our business and the entire sector. I am extremely proud of what we have done as a team and am very appreciative of my coworkers and mentors, particularly Brian Roberts, Mike Cavanagh, and the entire NBCU leadership team, said Yaccarino.

 

What is her the background?

Yaccarino, a Penn State University graduate, held the position of chair of global partnerships and advertising at NBCUniversal, serving as “the strategic and operational bridge across the entirety of NBCUniversal’s global networks, properties, and business units,” according to her LinkedIn profile. Her responsibilities included generating revenue for the organization’s networks, streaming services, digital platforms, distribution alliances, and client connections. This involved managing all of its local, national, and international advertising sales.

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Since she joined NBCU in 2011, she has overseen a 2,000-person team that has earned more than $100 billion in ad sales. She also participated in the Peacock launch, the company’s ad-supported streaming service.

Additionally, according to her LinkedIn page, she “made massive investments in data and technology capabilities.”

 

 

She describes herself in terms of human relationships as a “sought-after connector, collaborator, and counselor,” as well as “a committed change agent and consummate unifier” within her profession.

 

She obtained backing from numerous organizations, including the White House, in her capacity as chair of the Ad Council, a charity that supports public service announcements, to create a vaccination campaign that included Pope Francis and reached more than 200 million Americans.

Yaccarino worked for Turner, a major worldwide entertainment firm, for almost 20 years before joining NBC.

 

Is she the best candidate to run Twitter?

Last month, Yaccarino spoke with Musk at a marketing convention in Miami. Yaccarino greeted him on stage and remarked, “In many ways, today is your introduction to the advertising community.”

“I take great pride in my work ethic. The CEO of Space X, Tesla, and Twitter were informed that she had finally found her match. After that, she continued by discussing “the challenge of the delicate balance of a rebrand” for a well-known and highly utilized product like Twitter.

 

Given her extensive experience managing billions of dollars in annual ad income, one Wall Street analyst predicted Yaccarino would be a “homerun hire” for Twitter.

 

She would “fit in very well to the overall Twitter

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strategy and monetization looking ahead,” according to Wedbush technology analyst Dan Ives.

She is a superb option to lead Twitter because of her experience establishing new income sources for NBCU, including Peacock, and extensive knowledge of how to monetize goods and services, Ives continued.

Since big advertisers have left Twitter since Elon Musk took over, it is crucial that the social media platform revamp its digital advertising strategy while also monetizing its user base.

Ives stated that Twitter still has “heavy lifting ahead” in terms of digital advertising as the platform must now regain advertisers while monetizing its user base. “Twitter needs a CEO who can jump right in and try to turn the platform around with a crucial 6 to 12 months ahead.”

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